Join The Party
Demo @ The Booth. TopGolf® @ Vegas

NADA 2020

This Is The Place To Be.

The only marketplace built to help dealers win is winning big right now.

BOOK YOUR APPOINTMENT
Booth #3557C
Las Vegas, NV | February 14 - 17, 2020

Your Customers Are Here

There couldn't be a better time to list your inventory on Cars.com. More shoppers than ever are coming to match with a vehicle they love and a local dealer they trust, so make sure you're here to meet them.

Share of Unique Visitors

2019 Comscore Cross Visitation Report
*Based on Comscore Cross Visitation Report (Jan 2019 - Oct 2019)

You’re More Than Your Price.

We’re More than a Marketplace.

Industry trends (and other marketplaces) are forcing dealers to drop prices to stay competitive. We are fighting that for our partners on all fronts — on Cars.com, your website, and beyond — by showcasing the full value of your inventory and customer experience.

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$1,800
Highest Avg. Margin
Among Marketplaces
*Driven Data Classified Lead Quality Index Q1, 2019
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AutoCorrected™

When your inventory data is incomplete, you're selling your vehicles short. AutoCorrected™ automatically populates your vehicle data to maximize the value and search visibility of your inventory to the millions of shoppers on Cars.com and Facebook Marketplace.

$250
More Gross
Per Vehicle
* CarStory Case Study (142 Dealerships, 17,845 vehicles), January 2019
Extension of AutoCorrected feature to Facebook Marketplace requires enrollment in Cars.com’s Social Sales Drive solution
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Deal Badges

Our A.I. dynamically adds VDP-view urgency and market price validation to encourage consumers to take action on your inventory now.

2.9X
More VDP views
with GREAT DEAL Badges
Cars.com Internal Site Metrics, November - December 2019
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Salesperson Connect™

98%* of car buyers want to choose who they work with before walking in, so we showcase your best-reviewed salespeople on your Cars.com, website, and DealerRater® VDPs to drive more personalized leads that are more likely to close.

89%
Faster Lead-to-Close Rate**
*Survey of 17,981 car buyers on DealerRater.com, October 2018
**based on sales and lead data provided from 39 DealerRater customers July 12-December 31, 2017
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Online Shopper™

75%* of shoppers want to know their monthly payment before walking in, so give your Cars.com and website visitors the ability to customize real payments in an instant, easy experience worth paying more for. The result is (way) more detailed Super Leads for your sales team to close.

2-3X
Lead Increase**
*Cars.com “Drivers Seat” Consumer Survey, October 2018.
**173% AVG. LEAD INCREASE 60 DAYS BEFORE VS. AFTER ADDING ONLINE SHOPPER™. (Q2 2019)
AutoCorrected™
Deal Badges
Salesperson Connect™
Online Shopper™

Own Your Territory

There are only so many people in-market for a vehicle in your area at any given time. To increase sales, you need to protect your backyard and take market share from competitors. Our new solutions are engineered to give you an exclusive, unparalleled advantage in your market.

Cars Social™

RADIUS

Leverage our exclusive first-party data to run dynamic social advertising to in-market shoppers within strategic, pinpoint geo-targets.

LEARN MORE
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IN-MARKET VIDEO

Stop wasting money on linear TV and takeover your market with the untapped power of in-market video. FUEL® maximizes every ad dollar by only targeting real, local in-market shoppers on the platforms replacing TV.

LEARN MORE
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Party With The Team That

Future-Proofs Dealerships

Cars.com, Dealer Inspire, and DealerRater invite you to come hang out, enjoy our private bar and chef-driven appetizers, and oh yeah — hit some golf balls at the Vegas skyline. This is a night for you.

Party At top golf
Saturday February 15 @ 6PM
RSVP NOW
Limited Availability
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BOOTH #3577C

Win 2020 Here.

We have the #1 audience, the marketplace built for dealers, and the innovative advertising solutions to help you gain market share in 2020. Win your year with one conversation in Vegas and then hit some golf balls with us.

CARS.COM 2020 NADA RAFFLE. NO PURCHASE NECESSARY. Open to legal residents of the 48 continental United States and DC (NY and FL residents ineligible for FUEL Drawing component) who are 18 years or older, attendees of the 2020 NADA convention, employees of a licensed US dealership, and attendees of the Cars.com Top Golf Event on Saturday, 2/15/20. Entrants must be present at Cars.com Top Golf Event to win. To enter visit the Cars.com booth, provide requested entry/contact info, and receive entry chip. Limit 1 entry per person. Entry begins 2/14/20 at 12:00 AM (CT) and ends 2/15/20 at 6:00 PM (CT). 2 Raffle components: (i) one FUEL Drawing Grand prize is a 2-month subscription to Cars.com FUEL IMV product (additional product terms and conditions apply; FUEL IMV campaign must be concluded by 6/30/20) (ARV $15,000); and (ii) one Cash Drawing Grand Prize is a $1000 gift card, two Cash Drawing runner-up prizes are each $500 gift cards. Winners randomly drawn. Odds depend on number of entries received; in the event NY or FL resident is selected in FUEL drawing, selected entry will instead be awarded one of the Cash Drawing prizes at Sponsor’s sole discretion. Winners pay all taxes. No transfer or assignment of prize permitted; Cars.com may substitute a prize of equal or greater value at its discretion. Acceptance of prize constitutes permission for Cars.com to use winner's name, store name and likeness for purposes of advertising and trade without further compensation. Employees of Cars.com, its affiliates and suppliers are ineligible. Void where prohibited. Sponsor: Cars.com, LLC, 300 South Riverside Plaza, 10th Floor, Chicago, Illinois 60606.