Social media is a powerful channel to advertise your inventory, but without the right targeting you will waste your budget on general or modeled audiences that guess who’s in-market. With Cars Social™, you can run dynamic inventory ads only for local shoppers you know are in the market for a vehicle right now, because they’ve been shopping on Cars.com.
of Local Cars.com Shoppers
with Your Most Relevant Vehicles
From protecting your backyard to conquesting new territories, Cars Social™ allows you to target multiple pinpoint locations — like your competitor’s address — and the surrounding radius to win market share.
These are your ads, powered by Cars.com behind the scenes. Get your brand out there and drive local shoppers to your store by running these relevant, engaging ads from your dealership’s Facebook page.
Cars Social™ dynamically creates carousel ads with your vehicles that are most relevant to each individual’s shopping activity, allowing them to swipe to explore your inventory.
For shoppers who want to explore vehicle details first, each vehicle in your ads is automatically linked to its corresponding VDP on your dealership website — not back to Cars.com — driving the buying journey forward with only your dealership.
1Cars.com Internal Testing (November – December 2017)
Maximize every ad dollar with powerful social ads targeted to a 100% pure audience of local in-market shoppers.