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    • Strategy
      • How To Upgrade Your Why Buys
      • How To Win The Shortage
      • How To Target In-Market Shoppers
      • How To Win Dealer Of The Year
      • How To Stay On Top Of Search
      • How To Sell Cars Online
      • How To Meet Shoppers Where They Are
      • How To Balance Your Reviews Diet
      • How To Adapt Your 4 Ps of Marketing
      • Unscheduled Maintenance Podcast
    • Solutions
      • Inventory Listing Packages
      • Accu-Trade Vehicle Acquisition
      • Instant Financing
      • FUEL™ In-Market Video
      • FUEL™ In-Market Display
      • Cars Social
      • AutoCorrected
      • Salesperson Connect
      • Dealer Inspire
      • DealerRater
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    • Cars Logo Mark Dealer Inspire → DealerRater → FUEL → Accu-Trade →

Maximize Every Dollar
on Local Shoppers

Get Started

Powered By Pure In-Market Audience Data

Social media is a powerful channel to advertise your inventory, but without the right targeting you will waste your budget on general or modeled audiences that guess who’s in-market. With Cars Social™, you can run dynamic inventory ads only for local shoppers you know are in the market for a vehicle right now, because they’ve been shopping on Cars.com.

First-Party Data

of Local Cars.com Shoppers

Powering Dynamic Ads

with Your Most Relevant Vehicles

Powering Dynamic Ads

with Your Most Relevant Vehicles

Stay Local

With Precise Radius Targeting

From protecting your backyard to conquesting new territories, Cars Social™ allows you to target multiple pinpoint locations — like your competitor’s address — and the surrounding radius to win market share.

Be Yourself

with dealer branded campaigns

These are your ads, powered by Cars.com behind the scenes. Get your brand out there and drive local shoppers to your store by running these relevant, engaging ads from your dealership’s Facebook page.

Grab Attention

with dynamic, interactive ads

Cars Social™ dynamically creates carousel ads with your vehicles that are most relevant to each individual’s shopping activity, allowing them to swipe to explore your inventory.

Stay Connected

with seamless website transfers

For shoppers who want to explore vehicle details first, each vehicle in your ads is automatically linked to its corresponding VDP on your dealership website — not back to Cars.com — driving the buying journey forward with only your dealership.

1Cars.com Internal Testing (November – December 2017)

Meet New Shoppers With Cars Social™

Maximize every ad dollar with powerful social ads targeted to a 100% pure audience of local in-market shoppers.

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