GROW WITH CARS Data and insights to fuel your growth. Latest Insights and Stories Best Match: Factors that determine how a listing appears Data “You Have to Be Comfortable with Failure” Blog Why Promoting Women in Automotive Is Good Business Blog How to Win with the Four Types of CPO Shoppers Blog Cars.com November 2018 On-the-Lot Report Analysis Data Center Cars.com Uncovers Insights about Holiday Shoppers Blog <a id=”alex”> Connect Across the 4Ps of Automotive Marketing PRODUCT Connect your inventory to consumers in the moments that matter. 70% of Cars.com shoppers are undecided on what to buy. SOURCE: Cars.com Consumer Metrics Study, June 2017 Blog | Video PRICE Foster trust between your brand and the consumer. 61% of new car shoppers that name third-parties as most useful websites said pricing is what made it most useful. SOURCE: JD Power New Auto Shopper Study, 2017 Blog | Video PLACE Differentiate and build preference with consumers to drive traffic to your lot. 95% of in-market Cars.com consumers have not yet decided on a dealer. SOURCE: Cars.com Consumer Metrics Study, June 2017 Blog | Video PERSON Connect individual salespeople to consumers before, on, or after the lot. 97% of car buyers would prefer to select their salesperson before walking into the dealership. SOURCE: Survey of 6,413 car buyers on DealerRater.com, March 2016 Blog | Video Solutions for Marketers Boost Sales & Profits for Your Dealership Solutions for Dealers and Local Retailers Drive Your Business with the Largest Review Platform Solutions for Reviews and Reputation Management
