Rich Harig
Business Development
Business Development
Business Development
We believe in car dealerships, so we work every day to help them adapt and grow their local businesses with technology, partnership, and the most valuable car shopping audience on the planet.
The car business is still a people business, and our passion is building true partnerships with our dealers that sell more vehicles at less cost.
The last few years have been unique to the car business, but Cars.com has made it very easy to adapt to the times.
Using Cars.com for the total solution, from DealerRater, the listings, Cars Social, my DI website — it just brings everything together.
My number one marketing source: Cars.com. If it wasn't for Cars.com, I don't think we'd be able to do the numbers we're doing today.
Cars.com owns an audience that's ready to buy a vehicle. You can't beat that.
We've chosen Cars.com because that's where the shoppers are. The audience with FUEL and Cars.com, it's a perfect match.
Cars.com pays for itself. It's done wonders with the advertising because of the audience that's reached.
Shoppers already know who we are by the time they get here. That's what helped grow our business.
Cars.com is constantly evolving, and it’s proven to have great results for the dealership.
Everything we signed up for with Cars.com is really working for us. That's why we have it all.
Cars.com would be one of the higher conversion rates that we have, if not the highest.
We ask our customers, 'how did you find us'? All the time they say I went on Cars.com, saw you, and now I'm here.
I don't see how we could do business without Cars.com. That's where the shoppers reside.
All marketplace audiences are not the same. Shoppers know and trust our brand above all others, so they come to Cars.com to make informed buying decisions with your inventory.
1 Cars.com Consumer Metrics, Q4 2021
2 Comscore, Sept. 2021
3 Dealer Inspire Roxanne™ Data Science, Q1 2021
While industry trends cause a race to the bottom and millions of wasted advertising dollars, Cars.com brings the audience to you and showcases the full value of your inventory.
Highest Per Car Profit Margin Among All 3rd Party Marketplaces
Driven Data Classified Lead Quality Index Q1, 2019
Vendors Measured: Autotrader, CarGurus, Cars.com, Edmunds, TrueCar.
Cars.com is a lot more than Cars.com. We’ve developed powerful marketing solutions to grow your market share by combining our 100% pure in-market audience with your winning inventory, branding, and people.
Own Your Market With Exclusive In-Market Audiences & Omnichannel Video
Display Your Why Buy To Actual Buyers
Big news. After 25 years, we are reimagining our brand to inspire modern consumers with all the possibilities of our marketplace and your local buying experience. Check out the campaign that will reach 1 billion impressions this summer.
We can put you in front of more ready-to-buy shoppers every day for (way) less cost. Merchandise your full value and give them the tools to decide on you.
Call Rich
855-871-0557