4x More Likely to Buy a Car
With the help of Dealer Inspire's propriety attribution technology, Roxanne™, we now know Cars.com's anonymous visitors aren't just browsing — they're serious about making a vehicle purchase.
Welcome to the Marketplace Built to Future-Proof Dealerships Get Started
It’s been a winning strategy for over 20 years: We make Cars.com the place to be for millions of car shoppers to find their perfect match, and we connect them with local dealerships using innovative technology that protects dealer profits.
All marketplace audiences are not the same. Shoppers know and trust our brand above all others, so they come intentionally to Cars.com to make informed buying decisions with your inventory.
With the help of Dealer Inspire's propriety attribution technology, Roxanne™, we now know Cars.com's anonymous visitors aren't just browsing — they're serious about making a vehicle purchase.
Industry trends are causing a race to the bottom, but price is not your only way to stay competitive. We’ve built technology to help protect and expand your margins so you can sell faster, more effectively, and to a wider audience at the highest value of your inventory.
Highest per car profit margin among all 3rd-party marketplaces
Cars.com is where ready-to-buy shoppers come to make decisions. Advertise your full value and give them the tools to decide on you.