Welcome to the Marketplace Built to Future-Proof Dealerships Get Started

Our Simple Formula to Help Dealers Win

It’s been a winning strategy for over 20 years: We make Cars.com the place to be for millions of car shoppers to find their perfect match, and we connect them with local dealerships using innovative technology that protects dealer profits.

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Meet the #1 Car-Shopping Audience

All marketplace audiences are not the same. Shoppers know and trust our brand above all others, so they come intentionally to Cars.com to make informed buying decisions with your inventory.

4x More Likely to Buy a Car

With the help of Dealer Inspire's propriety attribution technology, Roxanne™, we now know Cars.com's anonymous visitors aren't just browsing — they're serious about making a vehicle purchase.

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Technology That Fights the Race to the Bottom

Industry trends are causing a race to the bottom, but price is not your only way to stay competitive. We’ve built technology to help protect and expand your margins so you can sell faster, more effectively, and to a wider audience at the highest value of your inventory.

  • Showcases your unique dealership
    Why buy and over 7 million dealer reviews
  • Merchandises full value of inventory
    AutoCorrected™ trim, feature, and option data
  • Creates buying confidence
    Digital retailing shopping tools
  • Connects real buyers with your closers
    Salesperson Connect™ VDP scheduling
  • Generates 1:1 matches
    Your leads are yours and only yours
$1,800
Avg used car gross

Highest per car profit margin among all 3rd-party marketplaces

Driven Data Classified Lead Quality Index Q1, 2019 Vendors Measured: Autotrader, CarGurus, Cars.com, Edmunds, TrueCar.
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Salesperson Connect™

Showcase your people for higher close rates

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AutoCorrected™

Maximize your margins with automatic merchandising

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Online Shopper™

Generate super leads with digital retailing
on your website and Cars.com

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Give Serious Shoppers Serious Technology

Cars.com is where ready-to-buy shoppers come to make decisions. Advertise your full value and give them the tools to decide on you.