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Grow With Cars

Data and insights to fuel your growth.

 

 

 

Latest Insights and Stories

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New Cars.com Product Helps Dealerships Succeed on Facebook Marketplace

Blog
 

Cars.com Launches a New Way to Shop for Cars

Blog
 

How to Put Google and Apple Maps to Work for Your Dealership

Blog
 

What are the Real Reasons Women Buy from their Sales Adviser

Blog
 

June 2018 On-the-Lot Report Analysis

Report
 

Stick Shift Lovers, Unite!

Blog

Connect Across the 4Ps of Automotive Marketing

 

PRODUCT

Connect your inventory to consumers in the moments that matter. 70% of Cars.com shoppers are undecided on what to buy.

SOURCE: Cars.com Consumer Metrics Study, June 2017

Blog  |  Video

 

PRICE

Foster trust between your brand and the consumer. 61% of new car shoppers that name third-parties as most useful websites said pricing is what made it most useful.

SOURCE: JD Power New Auto Shopper Study, 2017

Blog  |  Video

 

PLACE

Differentiate and build preference with consumers to drive traffic to your lot. 95% of in-market Cars.com consumers have not yet decided on a dealer.

SOURCE: Cars.com Consumer Metrics Study, June 2017

Blog  |  Video

 

PERSON

Connect individual salespeople to consumers before, on, or after the lot. 97% of car buyers would prefer to select their salesperson before walking into the dealership.

SOURCE: Survey of 6,413 car buyers on DealerRater.com, March 2016

Blog  |  Video

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