The Cars.com Guide to The 4Ps of Automotive Marketing™

Automobile dealerships need to rethink the 4Ps of marketing. It’s time to stop thinking about the 4Ps as product, price, place, and promotion – and redefine The New 4Ps of Automotive Marketing as product, price, place, and person.

Complete the form below to download The Cars.com Guide to The 4Ps of Automotive Marketing™.

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