How to Put Google and Apple Maps to Work for Your Dealership
How findable is your automotive dealership on Google Maps and Apple Maps? And what do shoppers find when they locate you on these popular apps? These are important questions for your team to address. More than 154 million people use Google Maps, and another 23 million use Apple Maps each month to do find destinations […]
What are the Real Reasons Women Buy from their Sales Adviser?
In 2018, women will spend an estimated $445 billion on new cars at franchised car dealerships. An average-sized dealer sells 819 total new and used vehicles annually to this market segment. When buying a car, half of women buyers are going to one store. The other half however, report visiting 3.2 dealers – which is almost twice […]
Stick Shift Lovers, Unite!
What do the 2018 Audi A4, BMW 340i, and Ford Mustang GT have in common? They are all members of a prestigious club: Cars.com’s favorite manual-transmission cars of 2018. The Cars.com editorial team, consumers’ source for automotive news and reviews, recently discussed its seven favorite clutch performers. The occasion was none other than the first-ever […]
Dealer Spotlight: How Evelyn Chatel Created Her American Dream
Evelyn Chatel’s life story is nothing short of astonishing. When she was a young girl she barely made it out of Communist Cuba with her mother as a refugee, arriving to a cold, snow-bound Chicago with nothing more than the clothes on their backs. For the next several years, her family scraped and saved to […]
Cars.com June 2018 On-the-Lot Report Analysis
Which vehicle makes on dealers’ lots are most price sensitive? The Cars.com June 2018 On-the-Lot report found the answer. The Cars.com On-the-Lot reports use our patented Lot Insights technology to examine mobile shopping behavior when consumers are on a dealership’s lot. The report is based on aggregated data we glean from people who use Cars.com on a […]
The Digital Journey of Krystal Roberts, Advantage Chevrolet
What’s it like to be on the ground floor of the digital revolution in automotive retail? We recently sat down with Krystal Roberts, director of sales at Advantage Chevrolet near Chicago, to find out. Krystal took over internet operations for her dealership in 2004 shortly after graduating from college. As she told us in an […]