How to
Grant property level access in Google Analytics 4 to Cars.com
Follow these steps to receive actionable insights into how marketplace traffic performs on your dealership’s website.
On July 1, 2023, Google’s Universal Analytics (UA) reporting platform will stop collecting data, and the transition to GA4 will be complete.
We still want you to have access to custom analytics views that highlight the impact of Cars.com beyond our marketplace to better understand the ROI impact of all your digital marketing efforts. So, please grant our team GA4 analyst access permissions via the steps below.
Go to analytics.google.com and log in with your credentials
Click on the All Accounts drop down arrow
Find your account in the drop down menu
Click on the Admin icon at the bottom of the left side menu
Under Property, select Property Access Management
In the slide-out screen, click the blue + in the top right corner
Click on Add users
Type “gafield1@cars.com” in the Email addresses section
Select Analyst from the Standard roles section below
Click the Add button in the top right corner
Want to learn more about GA4?
Ever since the sunset of Google’s Universal Analytics was announced, our team has been hard at work creating content to educate car dealers on everything there is to know about Google Analytics 4. Check out these additional resources we’ve created to help make this transition as smooth as possible.
