Dynamic Display | GrowWithCars.com

You're the Reason to Buy Now

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Show Shoppers Why You’re the Perfect Match

You aren't the same as your competitors, so don’t let your inventory listings and advertising look like it. We give you the power to showcase your unique and urgent “why buy” message to captive shoppers.

Dealer Positions

Showcase Your Why Buy

Take over the ad positions across your VDP with visually engaging “why buy” banners that block out competing ads. This captive audience is already interested in your vehicles, so show them why to take the next step and purchase from your team.

of Cars.com shoppers already know
what model they want and are
searching for the right dealer.

Cars.com Consumer Metrics Study, November 2018

Event Positions

Promote Your Why Now

Get market-exclusive access to display your special offer on every Cars.com search in your area for a seven-day period, giving shoppers the incentive to take action on your inventory over all others.

of Cars.com shoppers plan to purchase a car within the next month.
of Cars.com shoppers already know what model they want and are searching for the right dealer.

Cars.com Consumer Metrics Study, Q3 2020


Highlight Your Why Here

Drive active shoppers from local Cars.com search results directly to your website with prominent native ad placement. Your model of choice will stand out from the other results with a prominent CTA and custom messaging highlighting why to shop specifically with your dealership.

better ad performance with native
placements compared to standard
display banners

Cars.com internal metrics, March–July 2019

Premier Positions

Dominate With Your
Why #1

Own the market-exclusive top position for local vehicle searches in your area, dynamically display your most relevant vehicle for the search, and showcase all the reasons shoppers should buy from you — including deal and experience badges, reviews and awards, and even your top-rated salespeople.

local vehicle searches are made by each Cars.com shopper on average as they decide on make, model, and dealer.

Cars.com Internal data November, 2020

Cars.com 360x

Dominate the Customer Journey

Cars360x uses first-party data from Cars.com to target local shoppers with dynamic ads based on their location and make/model search history. These relevant, interactive ads stay with shoppers across devices throughout their journey to keep your dealership top of mind.

First-Party Data

of Local Cars.com Shoppers

Powering Dynamic Ads

with Your Most Relevant Vehicles

Right Place, Right Time, Right Message

Increase traffic to your store by powering your unique message and inventory to the right in-market shoppers, in the right places, at the right times.