You're the Reason to Buy Now

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Show Shoppers Why You’re the Perfect Match

You aren't the same as your competitors, so don’t let your inventory listings and advertising look like it. We give you the power to showcase your unique and urgent “why buy” message to captive shoppers.

Dealer Positions

Showcase Your Why Buy

Take over the ad positions across your VDP with visually engaging “why buy” banners that block out competing ads. This captive audience is already interested in your vehicles, so show them why to take the next step and purchase from your team.

25%
of consumers are
decided on make and
model, but not dealer

Cars.com Consumer Metrics Study, November 2018

Event Positions

Promote Your Why Now

Display your special offer to all in-market searches for a seven-day period, giving shoppers the incentive to take action on your inventory over all others. Your offer will also retarget shoppers after they leave Cars.com, keeping your unique deal top of mind.

24%
of Cars.com shoppers
want to buy within
two weeks

Cars.com Consumer Metrics Study, Q2 2019

PowerPositions

Highlight Your Why Here

Drive active shoppers from local Cars.com search results directly to your website with prominent native ad placement. Your model of choice will stand out from the other results with a prominent CTA and custom messaging highlighting why to shop specifically with your dealership.

2.5x
better ad performance with native
placements compared to standard
display banners

Cars.com internal metrics, March–July 2019

Cars.com 360x

Dominate the Customer Journey

Cars360x uses first-party data from Cars.com to target local shoppers with dynamic ads based on their location and make/model search history. These relevant, interactive ads stay with shoppers across devices throughout their journey to keep your dealership top of mind.

First-Party Data

of Local Cars.com Shoppers

Powering Dynamic Ads

with Your Most Relevant Vehicles

3.5 Minutes Per Month

Cars360x ads were in-view an average of 3.5 minutes per month for targeted shoppers.

*Q2 2019, Cars360x Campaign Metrics

Right Place, Right Time, Right Message

Increase traffic to your store by powering your unique message and inventory to the right in-market shoppers, in the right places, at the right times.