Inventory Listings

This is the place to be

Showcase your full value to the most valuable in-market audience in automotive.

Maximize ROI on the #1 marketplace

While advertising becomes increasingly inefficient at reaching real car buyers, Cars.com gives your business the platform to meet consumers you know are actively shopping —  and impress them with the full value of your inventory, team, and customer experience.

Make your best impression.

Other marketplaces take your inventory, white label your dealership, and focus on price — forcing a race to the bottom.


Our platform showcases the full value of your inventory and customer experience to our audience, confidently referring shoppers directly to your website and team.

2X
more referrals than any other marketplace4

Win on reputation not the lowest price.

On Cars.com, your listings are about a lot more than your price. Our platform builds and showcases your team’s reputation for excellent customer service, creates 1:1 connections with your top-rated salespeople, and promotes your “Why Buy Here” branding above anything else.

2.5X
higher close rate on Salesperson Connect™ leads5

Get the instant financing advantage.

Cars.com empowers in-market shoppers to get instantly pre-approved on your VDPs  — powered by your lenders and connected to your F&I systems. This accelerated experience delivers happy, ready-to-buy customers who are less likely to negotiate and more likely to add your valuable financial products and service plans.

15%
more profit per vehicle when buyers finance in advance6

Automatically build your brand.

Build a powerful reputation for your business by automatically soliciting reviews from each day’s customers, and then strategically distributing them across Google, Facebook, DealerRater, and Cars.com.

5X
more reviews with our automated requests7

Choose how you want to show up

Cars.com is a level playing field where you win customers with the best impression — not the highest bid. Our new packages are designed to empower your business with solutions that showcase your full value and convert the modern consumer with seamless experiences.


Used Listings
Tiered
Tiered
Tiered
New Listings
Unlimited
Unlimited
Unlimited
Photos
99 used, 32 new
99 used, 32 new
99 used, 32 new
AutoCorrected™
Vehicle Details
Similar Vehicles
To Explore
24/7 Managed Chat
To Greet Shoppers On Your Cars.com Listings
25
25
25
Deep Linking 

From Cars.com to Your Website VDPs
Instant Financing

Approvals On VDPs
Network Lenders
Network Lenders
BYO Lender
Why Buy
Branding On VDPs
Top-Rated Sales Person Profiles
For 1:1 Connections on Cars.com Listings
Automatic Review Building

On Cars.com, Google, & Facebook
Search Expansion
Additional Exposure in Cars.com Searches
Base
Preferred
Premium
Used Listings
New Listings
Photos
AutoCorrected™
Vehicle Details
Similar Vehicles
To Explore
24/7 Managed Chat
To Greet Shoppers On Your Cars.com Listings
Deep Linking 

From Cars.com to Your Website VDPs
Instant Financing

Approvals On VDPs
Why Buy
Branding On VDPs
Top-Rated Sales Person Profiles
For 1:1 Connections on Cars.com Listings
Automatic Review Building

On Cars.com, Google, & Facebook
Search Expansion
Additional Exposure in Cars.com Searches
Used Listings
Tiered
Tiered
Tiered
New Listings
Photos
99 used, 32 new
99 used, 32 new
99 used, 32 new
AutoCorrected™

Vehicle Details
Similar Vehicles

To Explore
24/7 Managed Chat

To Greet Shoppers On Your Cars.com Listings
25
25
25
Deep Linking 

From Cars.com to Your Website VDPs
Instant Financing

Approvals On VDPs
Network Lenders
Network Lenders
BYO Lender
Why Buy
Branding
On VDPs
Top-Rated Sales Person Profiles

For 1:1 Connections on Cars.com Listings
Automatic Review Building

On Cars.com, Google, & Facebook
Search Expansion
Additional Exposure in Cars.com Searches
Base
Preferred
Premium
Used Listings
New Listings
Photos
AutoCorrected™

Vehicle Details
Similar Vehicles

To Explore
24/7 Managed Chat

To Greet Shoppers On Your Cars.com Listings
Deep Linking 

From Cars.com to Your Website VDPs
Instant Financing

Approvals On VDPs
Why Buy
Branding
On VDPs
Top-Rated Sales Person Profiles

For 1:1 Connections on Cars.com Listings
Automatic Review Building

On Cars.com, Google, & Facebook
Search Expansion
Additional Exposure in Cars.com Searches

Join the #1 marketplace

Connect with our team and take your platform in front of the most valuable audience in automotive. We’re here to help transform your ROI with the audience, technology, and strategy to acquire more customers, more efficiently. 

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1ComScore Cross-Visitation Report, Full Year 2022
2Dealer Inspire Referral Traffic Case study with DMS Matchback, 2021
3LocalIQ, Search Advertising Benchmarks Report, May 2022 vs. Cars.com Internal Site Metrics, Q2 2022
4Dealer Inspire Referral Traffic, Q1 2021
5Based on Cars.com VDP lead submissions between January 2019 – February 2020
6Instant Financing Pilot Dealer Program, December 2021 – July 2022
7Based on Cars.com VDP lead submissions between January 2019 – February 2020