Zillow

Automotive Super Bowl Ads: The Dream Versus Reality

Automotive manufacturers sell dreams on Super Bowl Sunday. Lexus recently previewed a Super Bowl LII ad, “Black Panther, which equates car ownership with being a super hero. During Super Bowl LI last year, Alfa Romeo compared owning a car to flying a dragon. Kia relied on Melissa McCarthy to inject fun into owning the Kia Nero. Ford’s Go Further […]

Whatever Happened to Promotion?

In the recently published Cars.com Guide to The 4Ps of Automotive MarketingTM, we define The new 4Ps of Automotive Marketing as price, product, place, and person. Why did we add people to the 4Ps and drop promotion? Is promotion dead? Not exactly. Promotion is very much alive and well in the automotive industry, but our […]

Cars.com Provides Price Transparency and Convenience for the Win

I am a mobile shopper from the Xennial age – that microgeneration born between 1977 and 1983. I use my mobile phone to shop for everything from coffee to cars. You win my business with transparent pricing, great photos of your product, and an app that makes purchasing from you a convenient experience. So […]