Vehicle Attribution

AAAS 2017: It’s Time to Redefine Automotive Analytics and Attribution

On the first day of the Automotive Analytics & Attribution Summit, host Brian Pasch asked a blunt question: do you trust the data and reports from your third-party analytics vendors? Most of the attendees – key decision makers of dealer groups — said they do not. It’s clear from the AAAS 2017 event that the industry […]

CPO Shopper Behavior: Infographic

Interested in speaking to CPO shoppers? Non-luxury CPO shoppers are typically undecided on a stock type. Car shoppers flip between New and Used vehicles when considering a new vehicle, but our study shows they are more likely to consider a Used vehicle if they are also considering CPO. New vehicles shouldn’t be excluded from consideration […]