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Growing Your CPO Lane

We’ve previously discussed on our blog that New car sales may see a decline in the coming years according to Borrell and Associates 2016 Auto Outlook. It’s safe to assume then, that while demand for new vehicles drops, it will rise for CPO and used inventory. Or, as Borrell puts it: “a new breed of […]

Influencing a Car Shopper’s Journey: Leveraging CPO

Automotive shoppers have always set out to find the best deal when looking for a new or used vehicle. Many of us in the industry have tirelessly researched, studied and surveyed every approach consumers take when purchasing a new vehicle so we can target the right consumer with the right message in the right place. […]

Voice of the Consumer: October Insights

Every month, we reach out to visitors of Cars.com for insights into their experiences. These insights help us at Cars.com stay connected to consumers to ensure we are always in tune with their wants and needs and can better improve results for dealers. We consistently ask Cars.Com visitors what their top suggestions are for improving […]

Importance of Mobile: Infographic

Check out our latest infographic on the importance of mobile – what consumers do on a dealer’s lot and some of the predictive indicators that they will show up on the lot. Click to view in full. mobileinfographic