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Cars.com Talks Social Media on the Road to NADA

Nearly 200 million Americans – 60 percent of the population – uses social media, versus 188 million in 2016[i]. And the numbers will continue to grow. For dealerships, the key to building a brand on social media is understanding how to tailor the right content for the right channel. That’s a key take-away my colleague […]

5 Ways Auto Dealerships Can Succeed with Twitter

Twitter recently re-ignited interest in the platform by announcing the test of 280-character tweets, which doubles the 140-character maximum in place. The goal is for the platform to give its 328 million monthly active users more room to share content and reduce the frustration of having to cram their tweets into 140 characters or less. […]

Cars.com Revvs Up Q4 Media With New Advertising Creative

Cars.com continues to create connections that fuel growth. I’m excited to announce that we have launched an integrated advertising campaign featuring new creative that raises awareness for specific features that empower consumers to make better car decisions across the New 4Ps of Automtoive Marketing, including what car to buy (product), how much to pay (price), […]