Toyota

Is Your Dealership Ready for a Voice-First World?

The battle for the voice-first experience in automotive is heating up. Recently both Amazon and Google made the news for making breakthroughs with voice-guided navigation and information systems in the automobile, underscoring how dealerships need to stay abreast of rapidly evolving voice-based technology: Amazon launches Echo Auto. For $50, car owners will soon be able […]

Amazon Puts Automotive at the Center of a Voice-First World

Amazon recently showed that automotive is leading the way to a voice-first world. On August 9, Amazon announced the launch of Alexa Auto Software Development Kit (SDK), which makes it easier for software developers to integrate Amazon’s voice assistant, Alexa, into vehicles. As a result, automakers can integrate Alexa to perform more tasks through hands-free […]

Cars.com July 2018 On-the-Lot Report Cross-Shopping Analysis

Which automotive brands do Cars.com mobile consumers visit the most? Which ones do they cross-shop while they are on someone else’s lot? Cars.com tracks the answer by applying our patented On-the-Lot technology. For our July report, Toyota and BMW emerged as the most visited non-luxury and luxury brands. Nissan and Cadillac were the most cross-shopped […]

New Consortium Seeks to Accelerate Blockchain in Automotive

To appreciate how rapidly the automotive industry is changing, look no further than MOBI: the Mobility Open Blockchain Initiative. MOBI consists of 30 companies, including BMW, Ford, General Motors, and Renault, which have agreed to work together to explore how to incorporate blockchain technology into automotive and mobile. The group describes itself as “a global […]

Cars.com March 2018 On-the-Lot Report Analysis

The Cars.com March 2018 On-the-Lot report introduces a new element to our monthly insight about on-the-lot mobile behaviors: price, one of the 4Ps of Automotive Marketing™ along with product, place, and person. The Cars.com On-the-Lot report uses our patented Lot Insights technology to examine mobile shopping behavior when consumers are on a dealership’s lot. The […]

Augmented and Virtual Reality Take Center Stage in the Automotive Industry

The New York International Auto Show underscored how much augmented reality and virtual reality are shaping the conversation about the future of the automotive industry. As reported in CNBC and The New York Times, auto makers and vendors were busy showcasing AR and VR experiences to complement the vehicles. For instance: Toyota used VR headsets […]

Automotive Brands Win Big During the Big Game

Promotion plays an important role supporting the 4Ps of Automotive Marketing™: product, price, place, and person. The performance of ads during the big game is a case in point. Fewer automotive manufacturers advertised on TV during the big game — but Cars.com analysis shows that our site saw a significant spike in site engagement during […]

“This Business Has Never Been for the Fainthearted” – Innovation at NAIAS

The 2018 North American International Auto Show (NAIAS) continues to showcase why the automotive industry is a leader in product innovation and why 2018 is all about OEMs and dealerships mastering the 4Ps of Automotive Marketing™: product, price, place, and person. As discussed on our blog, OEMs have been unleashing major innovations since Day One. […]

Autonomous Vehicles Drive the 2018 Consumer Electronics Show

It’s no surprise that the 2018 Consumer Electronics Show has been a proving ground for autonomous vehicles. OEMs and their technology partners have been busy rolling out new concepts for autonomous vehicles. Lyft and Aptiv have been providing on-site transportation via self-driving vehicles. What’s especially interesting about CES 2018 is the ambitious nature of OEMs’ […]

Amazon and Music Create Headlines for Automotive at CES 2018

People don’t just drive their cars. They talk to them. And they listen to them. And the 2018 Consumer Electronics Show has offered some compelling reminders as the automobile evolves into a utility for managing everyday tasks and enjoying entertainment such as music. A few examples stand out: Amazon Alexa Everywhere Toyota announced that it […]

September Cars.com On-the-Lot Report Predicts Hot Sellers

Which vehicles are getting the most views by shoppers on the lot? Which ones will turn the fastest? The Cars.com September On-the-Lot (OTL) Trend Report has all the answers. The monthly report provides insights concerning what makes and models that OTL shoppers are searching for while they are on your lot (via shoppers’ usage of […]

Honda, Toyota, and Ford Are the Most Reviewed Vehicles on Cars.com

Consumers love to review the cars they purchase – especially Hondas, Toyotas, and Fords, according to new data released by Cars.com. With seven out of 10 car shoppers finding customer reviews to be extremely trustworthy,¹ Cars.com wanted to know which vehicles get the most customer attention. To find the answer, we examined the millions […]