social media

New Cars.com Product Helps Dealerships Succeed on Facebook Marketplace

Facebook is more than the world’s largest social network – it’s also becoming a platform to connect its 2-billion strong community with local dealerships. And a newly launched Cars.com product, Social Sales Drive™, is helping dealerships turn those connections into sales. Social Sales Drive utilizes a team of managed chat agents and proprietary artificial intelligence […]

Brian Pasch Speaks!: Four Takeaways from a Cars.com Town Hall

Automotive thought leader and entrepreneur Brian Pasch recently stopped by Cars.com headquarters for a town hall focused on the state of digital marketing in the industry. And Brian had a lot to say, drawing on more than 20 years of experience helping dealerships improve their marketing and operational approaches. He has written five books on […]

“If You Are Scared, You Better Get a Dog”: Auto Legend Steve Landers Speaks

Steve Landers has sold T-birds to Elvis Presley, rubbed elbows with Sam Walton, and worked for Roger Penske on his way to building the largest chain of dealerships in Arkansas. He has become an automotive legend, selling a dealership for $40 million by the time he was in his early 40s. When he visited Cars.com […]

Cars.com Turns 20!

This week, thanks to your partnership, Cars.com turns 20. It was clear two decades ago and remains clear now: To innovate in this industry we must work together to develop solutions. And we’ve come a long way. We have been working alongside you, our partners, to drive this industry into the digital age. Now, we’re […]

Influencer Brian Pasch States the Case for Cars Social

The recently launched Cars Social product has become a more valuable option for dealerships at a time when Facebook is cracking down on how businesses can target Facebook users with advertising. That’s the key take-away from Brian Pasch’s latest video bulletin, which appeared on CBT News on May 23. In the segment, Pasch discussed Facebook’s […]

Welcome to the El Patronn Show

The face of Brooklyn Mitsubishi, the top-selling Mitsubishi dealership in the Northeast, is an outgoing and kinetic man who goes by the name El Patronn. El Patronn is the managing partner/general manager of the 20-year-old business. And he is a force of nature on social media. El Patronn has earned thousands of followers across Facebook, […]

Attract More Customers with Cars Social

Cars Social was the talk of the 2018 NADA show! The Cars.com team was busy answering questions from curious dealers about our new digital ad product that will help dealers attract more quality customers through social media. Here are some answers to common questions that we’re hearing: What does Cars Social do for dealers? Cars […]

Cars.com Talks Social Media on the Road to NADA

Nearly 200 million Americans – 60 percent of the population – uses social media, versus 188 million in 2016[i]. And the numbers will continue to grow. For dealerships, the key to building a brand on social media is understanding how to tailor the right content for the right channel. That’s a key take-away my colleague […]

5 Tips to Build Your Personal Brand on LinkedIn

LinkedIn has grown from a niche business-to-business network to “the jewel of Microsoft’s earnings.”[i] For automotive dealers, having a personal presence on LinkedIn is mandatory. LinkedIn is an important way to humanize your dealership through your personal profile. Building your LinkedIn profile will improve your visibility in the online world and increase the chances that […]