SEO

Your Most Valuable Customer: The Walk-in Shopper

Walk-in shoppers are a sizable and important audience. According to recent research conducted by Cars.com, 43 percent of car shoppers don’t contact a dealership before walking onto the lot via traditional “lead” methods, meaning that about 4 out of 10 shoppers have narrowed their vehicle search without ever contacting a dealership. And, these walk-in shoppers […]

How Are Car Shoppers Finding Your Dealership?

Today, all leads are Internet leads – especially on-the-lot shoppers – but I’d bet you don’t source on-the-lot shoppers as such. Dealerships that treat all leads – traditional, digital, and on-the-lot – as Internet leads are going to be the most successful. So, how are car shoppers learning about your dealership? How Consumers Find Dealership […]

Is Google Analytics Your #1 Competitor?

The following is a guest blog by Steve White, CEO and Founder of Clarivoy. Consumers have gravitated to the Internet for – well – just about everything. So, when it comes to digital marketing, it’s more important than ever for marketers to know what’s working and what’s not. Everything from SEO, to content, to social […]

Google Tax: Should You Turn Off Branded Paid Search Keywords?

The following is a guest blog by Steve White — Founder & CEO of Clarivoy. If you utilize paid search, you’re probably paying “Google Tax” without even realizing it. So what is “Google Tax?” Four years ago a writer penned a piece on “Google Tax” that explained how businesses are essentially forced to run paid […]

The True Cost of Google Analytics

The following is a guest blog by Steve White — Founder & CEO of Clarivoy. A question that often arises in talking about Multi-Touch Sales Attribution, one of Clarivoy’s core products, is: “How are you doing anything different from what Google Analytics already does for me?” Well, Multi-Touch Sales Attribution incorporates offline sales data and […]

Connect with Consumers: A Reputation Marketing Checklist

The below guest article was written by Brian Pasch – Founder of PCG Companies, Author, and Keynote Speaker. Originally posted on LinkedIn. Once you have a consistent process in place to ask your customers for online reviews, you will soon be one of the highest rated business in your local market. You can use this […]

The $4 billion Taxi Ride: Recognizing When to Influence a Purchase

Over the past decade that Google (now Alphabet) has been a publicly traded company, its revenues have ballooned from $6.1 billion in 2005 to $74.5 billion in 2015 – a staggering twelve-fold increase. While Google has diversified its business considerably over the past ten years (software, hardware, consumer electronics), it still generates over 90% of […]

Napkin Math: Understanding your SEO and AdWords Spend

Millions of dollars are spent annually on automotive online marketing, and Google AdWords represents almost 50 percent of that budget for franchise dealers. But, how do you know if you’re making the most of your spend with Google AdWords or with SEO? How do you know if putting more towards SEO and AdWords will bring […]

Paid Search and its Tipping Point: How OEMs and Large Dealer Groups Are Leading the Charge

While industry pundits continue to accurately forecast the growth of U.S. automotive dealership digital advertising spend, the discussion around the unprecedented increase in total paid search has been absent in the trade. In May 2016, eMarketer published its latest report on trends in digital ad spend within the auto industry. The report highlighted two significant […]