Price

Cars.com June 2018 On-the-Lot Report Analysis

Which vehicle makes on dealers’ lots are most price sensitive? The Cars.com June 2018 On-the-Lot report found the answer. The Cars.com On-the-Lot reports use our patented Lot Insights technology to examine mobile shopping behavior when consumers are on a dealership’s lot. The report is based on aggregated data we glean from people who use Cars.com on a […]

Introducing the 4Ps Opportunity Scorecard

I am excited to announce the launch of the Cars.com 4Ps Opportunity Scorecard: a new tool that measures how well dealerships amplify the 4Ps of Automotive Marketing™ — product, price, place, and person – through your presence on digital sites such as Cars.com. For the past several months, Cars.com has been discussing how dealerships can […]

The Power of the Car Shopper: A Conversation with Brooke Skinner Ricketts

Automotive marketing has changed forever. The 4 Ps of marketing – product, price, place, and promotion – have been reinvented thanks to changing consumer behavior. The new 4Ps of Automotive Marketing™ are product, price, place, and person — reflecting the heightened importance of people in creating relationships that lead to sustained growth as opposed to […]

Invest, Automate, and Accelerate with DealerRater Connections

People are so important to the automotive marketing mix that they have supplanted promotion as one of the 4Ps of Automotive Marketing™: product, price, place, and person. That’s why I am pleased to announce that DealerRater, a Cars.com brand, is launching a new suite of products that create stronger connections between the two most critical […]

From Ad Placement to Place of Purchase

The 4Ps of Automotive Marketing™ – product, price, place, and person – justifiably emphasize the importance of the lot as the place where a vehicle shopper becomes a buyer. The lot remains as important as ever – but dealers need to think about all the places that can attract customers to their lots. The tactics […]

Win Black Friday With the 4Ps of Automotive Marketing

Are you ready for Black Friday shoppers? According to a new Cars.com study, 18 percent of car shoppers said they’re more inclined to visit a dealership on Black Friday and 74 percent of Black Friday car shoppers will be on the lot hunting for big savings. If you haven’t already, there’s still time to put […]

Announcing GrowWithCars.com

Welcome to GrowWithCars.com – our new partner site that is designed to provide the data, insights, and inspiration you need to fuel your growth. THINK: Stay up to date on emerging trends and industry news with our Blog, Data Center, and Purple Papers. LEARN: Dive into tools and resources – including Infographics, Case Studies, and […]

Get The Cars.com Guide to the 4Ps of Automotive Marketing™

The rules of automotive marketing have changed forever. As we discussed in a recent blog post, auto dealers need to rethink the traditional four Ps of automotive marketing. Instead of obsessing with “look-at-me” promotions, dealers must focus on product, price, place, and person to attract and keep valuable shoppers. And now, Cars.com has published […]

Introducing the New Four Ps of Automotive Marketing

The automotive industry must write our own rules to continue growing. We need to let go of the assumptions that served us well for years but will hold us back in the face of changing consumer behavior, emerging technologies, and new business models. No rule for successful marketing is sacred, including the time-honored principle […]

Vehicle Pricing Tools: From Transparency to Trust

Understanding what motivates car shoppers and their needs is critical to win in today’s competitive marketplace. As consumers move through their car buying journey they are looking for information to make informed decisions on what to buy, where to buy and who to buy from. Increasingly, one of the top concerns for any car shopper […]