Predictive Behavior

Does Your Automotive Marketplace Pass the Friction Test?

Let’s talk about friction. Friction doesn’t just play a critical role in physics. Removing friction from the automotive shopper’s journey is the key to automotive dealerships prospering in an industry fraught with the challenge of running a modern dealership. Twenty years ago, an automotive retailer needed to be proficient with one-to-three traditional media outlets to […]

Predictive Behavior on Mobile: The Importance to Your Dealership

Consumers are interacting with dealerships on mobile. It doesn’t matter if it’s via an app or a mobile browser, consumers are finding dealers where and when they want to find them. That’s important for many reasons. As a dealer, it means that there has to be a constant online presence where inventory is properly merchandised, […]