NADA 2018

Attract More Customers with Cars Social

Cars Social was the talk of the 2018 NADA show! The Cars.com team was busy answering questions from curious dealers about our new digital ad product that will help dealers attract more quality customers through social media. Here are some answers to common questions that we’re hearing: What does Cars Social do for dealers? Cars […]

10 Lessons from NADA 2018

At NADA 2018, the entire Cars.com family – Cars.com, Dealer Inspire, and DealerRater — was busy connecting with customers everywhere, ranging from the exhibition floor to special events. What we heard during informal conversations and speakers onstage underscored the importance of the 4Ps of Automotive Marketing™ — product, price, place, and person – to the […]

“Not to Hire Women Is Crazy!”: A Cars.com Conversation with Women in Automotive

During NADA 2018, Women in Automotive Founder Christy Roman chatted with Cars.com about the state of the industry. And she has a lot to say. Check out the following highlights of our Q&A with Christy about why the industry needs to hire and nurture more women: Why the Auto Industry Needs to Hire More Women […]

How Findlay Toyota Rocks Automotive Retailing

John Barr, general manager of Findlay Toyota in Henderson, Nevada, comes from a rock-and-roll background. Before he got into the automotive business, he worked with music stars such as Sammy Hagar and Ozzy Osbourne. And now he’s a rock star, managing a successful automotive retailer and being named the Leukemia and Lymphoma Man of the […]

“Technology Needs to Support the Business”: A Conversation with Cory Mosley

During NADA 2018, Cars.com is hosting industry thought leaders as part of our Coffee and Conversations series. On March 23, entrepreneur and strategist Cory Mosley stopped by Booth 4515C to share with NADA attendees what he’s been seeing, hearing, and discussing at the event so far. During his visit, he took a moment to chat […]

Henderson Hyundai Lives the 4Ps of Automotive Marketing

John Tutino, general sales manager at Henderson Hyundai Superstore in Nevada, recently sat down with CBT Automotive Network to talk shop as part of Cars.com’s “Connecting on the Road to NADA” partnership with CBT Automotive Network. He gave us insight into his background and how Henderson Hyundai succeeds. Here are a few highlights of the […]

Cars.com Talks Analytics at the J.D. Power Automotive Summit

On March 22, Cars.com’s Jeni Pecard joined a panel of automotive industry practitioners at the J.D. Power Automotive Summit to discuss the effective use of analytics to improve the way used-car dealerships operate. The lively discussion covered a lot of ground in 30 minutes, focusing on how analytics helps a dealership align the 4Ps of […]

How Galpin Motors Keeps Winning

As part of a “Connecting on the Road to NADA” partnership with CBT Automotive Network, Cars.com and CBT are visiting multiple dealerships en route from Los Angeles to Las Vegas to learn firsthand how they’re using The 4Ps of Automotive Marketing™ – product, price, place, and person – to fuel their growth. The road to […]

Connect With Cars.com at NADA 2018

Cars.com is committed to creating connections that fuel growth for our partners – and, we’re ready to do just that at NADA 2018. We’re going to offer new ideas, new products, and conversations with our sales consultants as well as industry thought leaders throughout the show at our booth (4515C). If you haven’t already, book […]

Cars.com Talks Social Media on the Road to NADA

Nearly 200 million Americans – 60 percent of the population – uses social media, versus 188 million in 2016[i]. And the numbers will continue to grow. For dealerships, the key to building a brand on social media is understanding how to tailor the right content for the right channel. That’s a key take-away my colleague […]

Introducing the 4Ps Opportunity Scorecard

I am excited to announce the launch of the Cars.com 4Ps Opportunity Scorecard: a new tool that measures how well dealerships amplify the 4Ps of Automotive Marketing™ — product, price, place, and person – through your presence on digital sites such as Cars.com. For the past several months, Cars.com has been discussing how dealerships can […]