merchandising

What Your Merchandising Tells Car Shoppers

Car shoppers want to see more photos and read more detailed sellers notes. Period. That’s the key insight we learned from our latest Voice of the Consumer survey. If you needed another kick to update your vehicle merchandising strategy, let this be it. In December 2016, we found that 87 percent of car shoppers surveyed […]

Consumer Insights: 3 Easy Ways to Enhance Used Car Listings

An average of 30 million consumers visit Cars.com every month¹. While some consumers are looking to sell their car or researching the value of their car, about 9 out of 10 are looking at cars for sale. Most of those shoppers (84%) are looking at used vehicles². With so much consumer traffic on used […]