Machine Learning

How Personalization Is Changing Automotive Shopping

Automotive dealerships are now trying to please consumers whose expectations for a great customer experience are set on non-automotive sites such as Amazon, Netflix, Spotify, and Tinder. These online destinations have successfully responded to a new breed of consumer who demands a more personalized shopping experience. They’ve flourished in part by using machine learning to […]

Cars.com Launches a New Way to Shop for Cars

Today Cars.com announced a fundamental change to our site that re-imagines the car shopping experience. The new Cars.com Matchmaking Experience uses machine learning to give consumers personalized vehicle recommendations based on their lifestyle preferences. The more Cars.com learns about a person’s interests, the smarter and more personal the recommendations become. As a result, Cars.com sends […]

Cars.com Turns 20!

This week, thanks to your partnership, Cars.com turns 20. It was clear two decades ago and remains clear now: To innovate in this industry we must work together to develop solutions. And we’ve come a long way. We have been working alongside you, our partners, to drive this industry into the digital age. Now, we’re […]

Does Your Automotive Marketplace Pass the Friction Test?

Let’s talk about friction. Friction doesn’t just play a critical role in physics. Removing friction from the automotive shopper’s journey is the key to automotive dealerships prospering in an industry fraught with the challenge of running a modern dealership. Twenty years ago, an automotive retailer needed to be proficient with one-to-three traditional media outlets to […]

Car Shopping Gets Smarter with Hot Car

I am excited to share a product feature – Hot Car – that makes the Cars.com platform more valuable to shoppers and dealerships by identifying which vehicles are most likely to sell quickly. The Hot Car badge uses a proprietary machine learning algorithm that considers more than 50 factors such as price, demand, and supply that […]

Cars.com Q&A: Machine Learning

Machine learning is changing the automotive industry, creating opportunities for dealerships to get more personal and effective in running your businesses. Machine learning can fuel the 4Ps of Automotive Marketing™ (product, price, place, and person) in some remarkable ways. But the topic is not always easy to understand – so let’s break it down for […]