leads

Cars.com Publishes New Guide to Help Dealers Win with Leads

The rules for dealers to close customer leads have changed. Dealers need to abandon a one-size-fits-all approach for identifying, nurturing, and closing leads. Dealers also need to stop thinking in terms of lead volume and focus on lead quality. Leads come from so many different sources that, as a dealer, you need to customize your […]

Last-Touch Attribution Misses the Impact of Cars.com

Last-touch attribution is a flawed approach to measuring the effectiveness of your marketing spend. In fact, shoppers navigate a complex journey from awareness to purchase, one that includes exposure to radio ads, display ads, OEM websites, content on third-party sites such as Cars.com, and many other sources. Dealers need to understand the impact of all […]

Engagement Metrics and Lead Forms

Think of the last time you were asked to fill out a form online when researching or purchasing a product. Weren’t you hesitant? Collecting lead information like email addresses and phone numbers are still a great way to know a consumer is interested regardless of the product – albeit more important to the automotive industry. […]

Importance of Mobile: Infographic

Check out our latest infographic on the importance of mobile – what consumers do on a dealer’s lot and some of the predictive indicators that they will show up on the lot. Click to view in full. mobileinfographic