Last Click Attribution

Decluttering Attribution Data: Interview with Clarivoy & Cars.com

Cars.com Senior Director of Data Strategy, Brian Archey, sits down with Clarivoy Founder & CEO, Steve White, to discuss how dealers can cut through the clutter when it comes to making their marketing spend go further.

Is Google finally scrapping last-click?

Last-click attribution might be on its last mile – finally. On May 23, Google announced a new product, Google Attribution, that will help businesses more effectively measure how well their marketing investments across multiple customer touch points contribute to sales. “For the first time, Google Attribution makes it possible for every marketer to measure the […]

How Third-Party Sites Fit Into the Online Advertising Universe

It’s great to see our partner Steve White, CEO of Clarivoy, discussing the importance of multi-touch attribution. There’s a myriad of touch points that consumers encounter along their path to purchase. It’s important to get beyond last click and really consider all touch points along the path of a consumer’s car shopping journey that have […]