Last Click

How Third-Party Sites Fit Into the Online Advertising Universe

It’s great to see our partner Steve White, CEO of Clarivoy, discussing the importance of multi-touch attribution. There’s a myriad of touch points that consumers encounter along their path to purchase. It’s important to get beyond last click and really consider all touch points along the path of a consumer’s car shopping journey that have […]

Cars.com and Clarivoy Partner to Upgrade Google Analytics and Support Dealer Growth

Attribution is one of the biggest challenges facing marketers today and that is no different for our advertisers — particularly dealers. From one store independents to large, multi-store dealer groups, the challenge of understanding which touchpoints are influencing consumers throughout their car shopping journey is universal. The attribution conversation is one that we continuously have […]