Kia

For the Love of CPOs

Happy CPO Month! May marks the second annual Cars.com CPO Month, in which we raise awareness for manufacturers’ certified pre-owned vehicles. To kick things off, let’s call out some of the ways CPOs have been in the news lately: CPOs are hot at Kia. In March, Kia Motors America enjoyed its best sales month ever […]

Automotive Brands Win Big During the Big Game

Promotion plays an important role supporting the 4Ps of Automotive Marketing™: product, price, place, and person. The performance of ads during the big game is a case in point. Fewer automotive manufacturers advertised on TV during the big game — but Cars.com analysis shows that our site saw a significant spike in site engagement during […]

Where Are All the Automotive Super Bowl Ads?

Over the past few years, it’s become a common practice for brands to release their Super Bowl ads before the big game. But in the run-up to Super Bowl LII, we’re seeing fewer ads from automotive brands, reflecting a broader trend. In 2017, there were 36 Super Bowl ads pre-released across multiple industries, including spots […]

“This Business Has Never Been for the Fainthearted” – Innovation at NAIAS

The 2018 North American International Auto Show (NAIAS) continues to showcase why the automotive industry is a leader in product innovation and why 2018 is all about OEMs and dealerships mastering the 4Ps of Automotive Marketing™: product, price, place, and person. As discussed on our blog, OEMs have been unleashing major innovations since Day One. […]