internet marketing

How Are Car Shoppers Finding Your Dealership?

Today, all leads are Internet leads – especially on-the-lot shoppers – but I’d bet you don’t source on-the-lot shoppers as such. Dealerships that treat all leads – traditional, digital, and on-the-lot – as Internet leads are going to be the most successful. So, how are car shoppers learning about your dealership? How Consumers Find Dealership […]

3 Essential tips for communicating with mobile car shoppers

Mobile shoppers have high expectations and fleeting attention spans. Consumers may receive hundreds of emails per week – and many read most of them on a smartphone – quickly and effectively communicating your dealership’s message is essential to avoiding getting lost in the shuffle. The speed and quality of your dealership’s mobile response can make or break […]