10 Lessons from NADA 2018
At NADA 2018, the entire Cars.com family – Cars.com, Dealer Inspire, and DealerRater — was busy connecting with customers everywhere, ranging from the exhibition floor to special events. What we heard during informal conversations and speakers onstage underscored the importance of the 4Ps of Automotive Marketing™ — product, price, place, and person – to the […]
