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The Rise of the Super Platform

Facebook and Amazon will command nearly 25 percent of all digital advertising dollars spent in 2018.[i] These two brands are more than powerful advertising destinations. They are super platforms, or self-contained universes offering businesses – including automotive dealerships — a vast audience and tools to reach them. The rise of super platforms is an example […]

Is Your Dealership Ready for a Voice-First World?

The battle for the voice-first experience in automotive is heating up. Recently both Amazon and Google made the news for making breakthroughs with voice-guided navigation and information systems in the automobile, underscoring how dealerships need to stay abreast of rapidly evolving voice-based technology: Amazon launches Echo Auto. For $50, car owners will soon be able […]

How to Put Google and Apple Maps to Work for Your Dealership

How findable is your automotive dealership on Google Maps and Apple Maps? And what do shoppers find when they locate you on these popular apps? These are important questions for your team to address. More than 154 million people use Google Maps, and another 23 million use Apple Maps each month to find destinations and […]

Brian Pasch Speaks!: Four Takeaways from a Cars.com Town Hall

Automotive thought leader and entrepreneur Brian Pasch recently stopped by Cars.com headquarters for a town hall focused on the state of digital marketing in the industry. And Brian had a lot to say, drawing on more than 20 years of experience helping dealerships improve their marketing and operational approaches. He has written five books on […]

What Auto Dealers Need to Know about Voice-Activated Cars

Voice-activated technologies continue to shape the auto experience thanks to Amazon, Apple, and Google. Being an effective dealer increasingly means understanding Amazon Alexa, Apple CarPlay, and Google Android Auto as consumers – and their vehicles – become more connected. Major Developments in 2017 In 2017, we’ve seen a number of significant developments in the […]

Why Big Brands Are Boycotting Google’s Ad Network

An advertising boycott of Google’s YouTube is gaining traction among some of the world’s biggest brands. Volkswagen, Wal-Mart, Starbucks, PepsiCo, AT&T, Verizon, and more have suspended their advertising over concerns related to Google’s ability to prevent their ads from being run alongside offensive content. Wal-Mart said in a statement on Friday, “The content with which […]

Is Google Analytics Your #1 Competitor?

The following is a guest blog by Steve White, CEO and Founder of Clarivoy. Consumers have gravitated to the Internet for – well – just about everything. So, when it comes to digital marketing, it’s more important than ever for marketers to know what’s working and what’s not. Everything from SEO, to content, to social […]

Google Tax: Should You Turn Off Branded Paid Search Keywords?

The following is a guest blog by Steve White — Founder & CEO of Clarivoy. If you utilize paid search, you’re probably paying “Google Tax” without even realizing it. So what is “Google Tax?” Four years ago a writer penned a piece on “Google Tax” that explained how businesses are essentially forced to run paid […]

The $4 billion Taxi Ride: Recognizing When to Influence a Purchase

Over the past decade that Google (now Alphabet) has been a publicly traded company, its revenues have ballooned from $6.1 billion in 2005 to $74.5 billion in 2015 – a staggering twelve-fold increase. While Google has diversified its business considerably over the past ten years (software, hardware, consumer electronics), it still generates over 90% of […]

Franchise Dealer Sentiment on Google AdWords: Quality over Quantity

It’s no secret that ad spend in the digital advertising space has been steadily growing over traditional media. Historically, marketers have relied heavily on traditional media such as newspaper, broadcast TV and direct mail to reach their audiences. Even experienced marketers occasionally struggle to identify which tactics to use to capitalize on the best media […]