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“This Business Has Never Been for the Fainthearted” – Innovation at NAIAS

The 2018 North American International Auto Show (NAIAS) continues to showcase why the automotive industry is a leader in product innovation and why 2018 is all about OEMs and dealerships mastering the 4Ps of Automotive Marketing™: product, price, place, and person. As discussed on our blog, OEMs have been unleashing major innovations since Day One. […]

What Auto Dealers Need to Know about Voice-Activated Cars

Voice-activated technologies continue to shape the auto experience thanks to Amazon, Apple, and Google. Being an effective dealer increasingly means understanding Amazon Alexa, Apple CarPlay, and Google Android Auto as consumers – and their vehicles – become more connected. Major Developments in 2017 In 2017, we’ve seen a number of significant developments in the […]