Female Auto Shoppers

Three Ways to Best Support the Female Car Buyer

What I’m about to say may come across as a bold statement: the automotive industry is not doing enough to engage female buyers. Women influence roughly 85% of car purchases in the United States, but unfortunately, only about 4% report experiencing excitement around the process. Research done by Cars.com’s experts points to differences in the […]

What are the Real Reasons Women Buy from their Sales Adviser?

In 2018, women will spend an estimated $445 billion on new cars at franchised car dealerships. An average-sized dealer sells 819 total new and used vehicles[1] annually to this market segment. When buying a car, half of women buyers are going to one store. The other half however, report visiting 3.2 dealers[2] – which is almost twice […]

Embrace the Strong Force of the Mommy Tribe

In 2011, I bought my Honda CR-V. I was unmarried, had no kids and was living in Chicago. The sales associate was very quick to point out the sunglasses holder and light-up vanity mirror. Gee, thanks. Can we get back to the MPG and cargo space? Granted, that encounter happened six years ago, and the […]