e-Dealer Solutions

Automotive Thought Leaders Predict: Jennifer Suzuki

Cars.com recently talked with automotive industry leaders to get their thoughts on trends affecting the industry in 2018. Following are insights from Jennifer Suzuki, founder and president of e-Dealer Solutions, Inc. Jennifer makes a number of points, including the need for dealers to treat their salespeople like knowledge workers. Thank you for sharing, Jennifer! How […]

The Future of Leads Management in the Automotive Industry

For automotive dealers, identifying, nurturing, and closing leads has become more complicated, as auto shoppers use an increasingly wide array of channels and devices to interact with dealers. In recent weeks, we’ve been blogging about the importance of treating each lead source separately, including phone leads, internet leads, and walk-in leads. The ability to do […]

Take Ownership of Leads Management

A talented auto dealership sales team can close leads. But you need more than a talented sales team to win customers consistently. To create a strong pipeline of leads all year-round, dealers need to understand their sources of leads, nurture them, and close them. In recent weeks on this blog, we’ve discussed the challenges and […]

Nurturing and Closing Leads in the Digital Era

Leads for automotive dealers are not all the same. You need to treat someone who calls you on the phone or emails you differently than someone who walks on to your lot without contacting you ahead of time. Only sales people who understand the nuances of handling each type of lead will successfully nurture and […]