It’s About “Creating Connections, Not Just Leads”: A Conversation with Shaun Kniffin, Germain Motor Company
Germain Motor Company is embracing the future of automotive by giving customers what they want. The company, which operates dealerships in Florida, Michigan, and Ohio, places less emphasis on promotion and more on using data to understand customers and then customizing the experience for each one. Tools that provide customer insight, like Clarivoy, AutoHook, 3 […]
