Digital Advertising

Mobile Consumers Turn to Cars.com During Super Bowl

Last night’s Super Bowl where the New England Patriots triumphed over the Atlanta Falcons was historic. Not only because of the game itself, but because of the advertisements. The Super Bowl has been the holy grail of advertising since Apple launched the MacIntosh in 1984. Today, just as many people tune in to see the […]

A Full Campaign Strategy and its Importance in Reaching Today’s Customer

Every dealership wants to leverage their advertising strategy to reach the most customers and influence them for the best price. Many dealers rely on agencies to help them achieve their sales goals and hire individuals within the dealership to oversee and monitor their advertising success. But, do you have a full campaign strategy in place […]