Digital

Three Ways to Prepare Your Digital Brand for Labor Day Weekend

Is your digital brand ready for Labor Day weekend? This year’s Labor Day sales might attract more shoppers than usual if the threat of auto tariffs creates a spike in searches for new cars to buy. As shoppers gear up for the big weekend, they’re visiting nearly 20 digital touchpoints, such as your website, digital […]

Capitalize on the Signals of Purchase Readiness

There’s a moment at the dealership when a shopper becomes an owner. It exists in the symbolic passing of keys, the ritual of a final signature, or the act of driving a vehicle to the lot. That moment is the goal for both shoppers and sellers, but how do we get there? It’s complicated. Attribution […]

Cars.com Launches Media Campaign to Fuel Partners’ Visibility

As the automotive industry continues to increase in competition, Cars.com is continuing to invest in channels that drive consumer visibility for our partners’ brands. I’m excited to announce the roll-out of the Cars.com media campaign for the remainder of the year – an effort that will deliver more high-quality audiences to our dealer partners by […]

A Full Campaign Strategy and its Importance in Reaching Today’s Customer

Every dealership wants to leverage their advertising strategy to reach the most customers and influence them for the best price. Many dealers rely on agencies to help them achieve their sales goals and hire individuals within the dealership to oversee and monitor their advertising success. But, do you have a full campaign strategy in place […]