dealer success

3 Automotive Advertising Trends

The Theme? Hyper-Focused Targeting The last few years have completely revolutionized automotive advertising. From basic listings becoming robust digital retailing tools and billboards transforming into social retargeting ads, the industry is at new heights of invention. It’s time to start thinking about integrated solutions for your dealership that not only streamline listings, but fuel connections […]

The Digital Journey of Krystal Roberts, Advantage Chevrolet

What’s it like to be on the ground floor of the digital revolution in automotive retail? We recently sat down with Krystal Roberts, director of sales at Advantage Chevrolet near Chicago, to find out. Krystal took over internet operations for her dealership in 2004 shortly after graduating from college. As she told us in an […]

Grow With Cars’ Top 10 Posts of 2017

Consumer behavior is changing – and the automotive industry is responding. Throughout 2017 automotive marketing leaders kept up with the changes – from the rise of voice-activated cars to the limitations of last-touch attribution in a mobile world – here on GrowWithCars.com So, what were the topics that most automotive marketers were reading to grow […]

Driving to an Augmented Reality Future

Auto dealers and Facebook have something in common: augmented reality is part of their future. At Facebook’s annual F8 developer conference, Facebook CEO Mark Zuckerberg announced that the world’s largest social network is making a major investment in AR. Facebook will soon roll out the Camera Effects platform, through which Facebook’s 2 billion users can […]

Mobile Apps and Mobile Websites – Is One Better than the Other?

The answer? No, one isn’t better than the other as they are both important to the larger car shopper audience and help drive that walk-in traffic. We’ve been discussing the role smartphones play in the car shopping process for a while now, but we haven’t specifically addressed the use of mobile apps and mobile websites. […]

The True Cost of Google Analytics

The following is a guest blog by Steve White — Founder & CEO of Clarivoy. A question that often arises in talking about Multi-Touch Sales Attribution, one of Clarivoy’s core products, is: “How are you doing anything different from what Google Analytics already does for me?” Well, Multi-Touch Sales Attribution incorporates offline sales data and […]