Darren Haygood

Automotive Thought Leaders Predict: Darren Haygood

How will the 4Ps of Automotive Marketing™ affect the way dealers operate in 2018? Our advantage as an industry is our people. What’s unique about the automotive industry is that virtually all consumers shop online, but the vast majority of transactions happen offline between the shopper and the dealer. Consumers today want the shopping experience […]

How to Win in 2018: Harness the Power of Your People

2018 is the year of the person in the automotive industry, and the two most essential people in the purchase of a vehicle are the customer and salesperson. So it’s fitting that in a recent webinar, Cars.com, our DealerRater brand, and DrivingSales discussed ways to empower dealership salespeople. The webinar, “How to Win in 2018: […]

From Leads to Growth: A Conversation with Alex Vetter and Darren Haygood

Recently Cars.com CEO Alex Vetter and Senior Vice President of Commercial Strategy Darren Haygood talked with CBT News about how Cars.com is becoming a stronger growth partner to dealerships by applying technology and launching new products. The dialogue shed insight into how Cars.com is evolving from “purely a lead provider to a marketing partner” to […]