CPO Month

CPO Vehicle Shoppers Are Choosy

Shoppers of certified pre-owned vehicles are especially cautious and careful. Dealerships need to go the extra mile to inform them on the benefits of owning a CPO vehicle. That’s the conclusion of some research conducted recently by Cars.com. We surveyed a sample of the Cars.com shopper community to understand shoppers’ interests in CPO vehicles and […]

CPO Shoppers Are Cross-Shoppers

Shoppers of certified pre-owned vehicles love to cross shop across categories, comparing CPOs to new cars and used cars. In fact, 80 percent of all CPO shoppers are inherently cross-shoppers, according to Cars.com research[i]. According to a recent survey of CPO automobile shoppers, they are actively comparing CPOs against both new and used cars. We […]

Examining the CPO Shopper’s Path to Purchase

How does the journey for shoppers of certified pre-owned vehicles differ from the journey for shoppers of new and used cars? Cars.com examined consumer metrics from our own site to find out. Here are our key findings: 1) CPO shoppers are more likely to be lower funnel buyers compared to used car shoppers. Thirty-six percent […]

For the Love of CPOs

Happy CPO Month! May marks the second annual Cars.com CPO Month, in which we raise awareness for manufacturers’ certified pre-owned vehicles. To kick things off, let’s call out some of the ways CPOs have been in the news lately: CPOs are hot at Kia. In March, Kia Motors America enjoyed its best sales month ever […]