CPO Inventory

Winning with CPO – A Case Study

CPO is an often overlooked asset to many dealerships – not all – but some. Figuring out how to engage with shoppers who’ve decided on a brand, but not what dealership to buy from can be difficult, even more so when it comes to CPO inventory. We’ve taken a look at Cars.com CPO data related […]

CPO Month – Leveraging CPO at the Dealership

Now is the time to start optimizing CPO business. According to Borrell Associates’ latest report, “2016 Auto Outlook, The Thinning of the Media Pack,” a six-year growth in new-vehicle sales is coming to a head having seen an average of 11 percent growth per year since 2010. However, 2016 is estimated to have had 0.5 […]

A Car Shopper’s Buying Process – CPO Journey

We’ve said it before, car shoppers show up on the lot with a myriad of knowledge and expectations and at different stages in the car buying process. Here, we are laying out the key needs, thoughts, and buying triggers of consumers who are considering purchasing a Certified Pre-owned vehicle. If you’re able to identify consumers […]

Influencing a Car Shopper’s Journey: Leveraging CPO

Automotive shoppers have always set out to find the best deal when looking for a new or used vehicle. Many of us in the industry have tirelessly researched, studied and surveyed every approach consumers take when purchasing a new vehicle so we can target the right consumer with the right message in the right place. […]