Consumer Electronics Show

Electric Cars Shine at NAIAS

The annual North American International Auto Show (NAIAS) underscores why “product” is an essential element of the 4Ps of Automotive Marketing™ — product, price, place, and person. The 2018 show is no different, with OEMs unveiling a class of new cars hitting the market. Unlike the Consumer Electronics Show, which showcases concept cars, NAIAS focuses […]

Autonomous Vehicles Drive the 2018 Consumer Electronics Show

It’s no surprise that the 2018 Consumer Electronics Show has been a proving ground for autonomous vehicles. OEMs and their technology partners have been busy rolling out new concepts for autonomous vehicles. Lyft and Aptiv have been providing on-site transportation via self-driving vehicles. What’s especially interesting about CES 2018 is the ambitious nature of OEMs’ […]

Amazon and Music Create Headlines for Automotive at CES 2018

People don’t just drive their cars. They talk to them. And they listen to them. And the 2018 Consumer Electronics Show has offered some compelling reminders as the automobile evolves into a utility for managing everyday tasks and enjoying entertainment such as music. A few examples stand out: Amazon Alexa Everywhere Toyota announced that it […]

2018 Consumer Electronics Show Generates Excitement for the Auto Industry

The Consumer Electronics Show (CES) is also an automotive show. So far, CES 2018 has underscored the rapidly evolving nature of the 4Ps of Automotive Marketing™ (product, price, place, and person) – especially product. Highlights of the first few days include: Augmented reality (AR) Re-imagines the Driving Experience On January 7, software maker NVIDIA unveiled […]