consumer behavior

Last-Touch Attribution Misses the Impact of Cars.com

Last-touch attribution is a flawed approach to measuring the effectiveness of your marketing spend. In fact, shoppers navigate a complex journey from awareness to purchase, one that includes exposure to radio ads, display ads, OEM websites, content on third-party sites such as Cars.com, and many other sources. Dealers need to understand the impact of all […]

Reviews Influence Car Shopping Decisions: Infographic

Understanding when and how online reviews are used can help to make sense of a complicated topic: do reviews influence car shopping decisions? The answer is yes! But, what are car shoppers doing with reviews? What review types are they looking up? We gathered this information and published it in our latest white paper “Car […]

CPO Shopper Behavior: Infographic

Interested in speaking to CPO shoppers? Non-luxury CPO shoppers are typically undecided on a stock type. Car shoppers flip between New and Used vehicles when considering a new vehicle, but our study shows they are more likely to consider a Used vehicle if they are also considering CPO. New vehicles shouldn’t be excluded from consideration […]