CES

How We Listen to Music in Our Cars

The 60th Grammy Awards, being broadcast January 28, represent the music industry’s biggest night – and they remind us how intertwined music and cars are. As Tari Haro shared recently on our blog, at the 2018 CES Ford announced a new, high-end audio system coming to Ford models. Ford noted that the car is the […]

Amazon and Music Create Headlines for Automotive at CES 2018

People don’t just drive their cars. They talk to them. And they listen to them. And the 2018 Consumer Electronics Show has offered some compelling reminders as the automobile evolves into a utility for managing everyday tasks and enjoying entertainment such as music. A few examples stand out: Amazon Alexa Everywhere Toyota announced that it […]

2018 Consumer Electronics Show Generates Excitement for the Auto Industry

The Consumer Electronics Show (CES) is also an automotive show. So far, CES 2018 has underscored the rapidly evolving nature of the 4Ps of Automotive Marketing™ (product, price, place, and person) – especially product. Highlights of the first few days include: Augmented reality (AR) Re-imagines the Driving Experience On January 7, software maker NVIDIA unveiled […]