CBT News

Influencer Brian Pasch States the Case for Cars Social

The recently launched Cars Social product has become a more valuable option for dealerships at a time when Facebook is cracking down on how businesses can target Facebook users with advertising. That’s the key take-away from Brian Pasch’s latest video bulletin, which appeared on CBT News on May 23. In the segment, Pasch discussed Facebook’s […]

Augmented and Virtual Reality Take Center Stage in the Automotive Industry

The New York International Auto Show underscored how much augmented reality and virtual reality are shaping the conversation about the future of the automotive industry. As reported in CNBC and The New York Times, auto makers and vendors were busy showcasing AR and VR experiences to complement the vehicles. For instance: Toyota used VR headsets […]

How Findlay Toyota Rocks Automotive Retailing

John Barr, general manager of Findlay Toyota in Henderson, Nevada, comes from a rock-and-roll background. Before he got into the automotive business, he worked with music stars such as Sammy Hagar and Ozzy Osbourne. And now he’s a rock star, managing a successful automotive retailer and being named the Leukemia and Lymphoma Man of the […]

Henderson Hyundai Lives the 4Ps of Automotive Marketing

John Tutino, general sales manager at Henderson Hyundai Superstore in Nevada, recently sat down with CBT Automotive Network to talk shop as part of Cars.com’s “Connecting on the Road to NADA” partnership with CBT Automotive Network. He gave us insight into his background and how Henderson Hyundai succeeds. Here are a few highlights of the […]

How Galpin Motors Keeps Winning

As part of a “Connecting on the Road to NADA” partnership with CBT Automotive Network, Cars.com and CBT are visiting multiple dealerships en route from Los Angeles to Las Vegas to learn firsthand how they’re using The 4Ps of Automotive Marketing™ – product, price, place, and person – to fuel their growth. The road to […]

Connect With Cars.com at NADA 2018

Cars.com is committed to creating connections that fuel growth for our partners – and, we’re ready to do just that at NADA 2018. We’re going to offer new ideas, new products, and conversations with our sales consultants as well as industry thought leaders throughout the show at our booth (4515C). If you haven’t already, book […]

Cars.com Talks Social Media on the Road to NADA

Nearly 200 million Americans – 60 percent of the population – uses social media, versus 188 million in 2016[i]. And the numbers will continue to grow. For dealerships, the key to building a brand on social media is understanding how to tailor the right content for the right channel. That’s a key take-away my colleague […]

The Power of the Car Shopper: A Conversation with Brooke Skinner Ricketts

Automotive marketing has changed forever. The 4 Ps of marketing – product, price, place, and promotion – have been reinvented thanks to changing consumer behavior. The new 4Ps of Automotive Marketing™ are product, price, place, and person — reflecting the heightened importance of people in creating relationships that lead to sustained growth as opposed to […]

From Leads to Growth: A Conversation with Alex Vetter and Darren Haygood

Recently Cars.com CEO Alex Vetter and Senior Vice President of Commercial Strategy Darren Haygood talked with CBT News about how Cars.com is becoming a stronger growth partner to dealerships by applying technology and launching new products. The dialogue shed insight into how Cars.com is evolving from “purely a lead provider to a marketing partner” to […]

Tony Zolla Talks With CBT News About Salesperson Connect

Earlier this week, I was able to talk with CBT’s Joe Gumm to discuss our latest product release, Salesperson Connect. Human relationships are essential in the car shopping process. Salesperson Connect provides more trust and transparency to consumers and helps drive more sales for top salespeople. Check out my full conversation below, and find more […]

How Third-Party Sites Fit Into the Online Advertising Universe

It’s great to see our partner Steve White, CEO of Clarivoy, discussing the importance of multi-touch attribution. There’s a myriad of touch points that consumers encounter along their path to purchase. It’s important to get beyond last click and really consider all touch points along the path of a consumer’s car shopping journey that have […]