CBT

Tony Zolla Talks With CBT News About Salesperson Connect

Earlier this week, I was able to talk with CBT’s Joe Gumm to discuss our latest product release, Salesperson Connect. Human relationships are essential in the car shopping process. Salesperson Connect provides more trust and transparency to consumers and helps drive more sales for top salespeople. Check out my full conversation below, and find more […]

How Third-Party Sites Fit Into the Online Advertising Universe

It’s great to see our partner Steve White, CEO of Clarivoy, discussing the importance of multi-touch attribution. There’s a myriad of touch points that consumers encounter along their path to purchase. It’s important to get beyond last click and really consider all touch points along the path of a consumer’s car shopping journey that have […]