Case Studies

Looking Before the Last Click to Understand The Value of Third Party Sites [with Clarivoy]

Auto dealers typically rely on Google Analytics to help them understand the impact of their digital ad spend. However, Google Analytics is set up to give 100% of the credit to the last click (which is typically Google). Based on last-click metrics for conversion events only on their site, dealers could be over-investing in search […]

Impact of Third Party Sites on Dealership Growth [with Transparency]

Just how much impact does a third-party site like Cars.com have on dealers’ sales, service, and growth? Cars.com partnered with analytics firm Transparency to find the answer by analyzing dealer data across the United States. The results underscore the value of Cars.com’s audience: Cars.com influences 60 percent of average dealers’ sales and service transactions, delivering more than […]

Winning with CPO – A Case Study

CPO is an often overlooked asset to many dealerships – not all – but some. Figuring out how to engage with shoppers who’ve decided on a brand, but not what dealership to buy from can be difficult, even more so when it comes to CPO inventory. We’ve taken a look at Cars.com CPO data related […]

Control, Convenience, Success

Cars.com’s Vehicle Acquisition Solutions at Work for Atlanta Auto Brokers: After nearly two decades of working at Atlanta Auto Brokers in Marietta, Ga., Jeremiah Mowry has seen firsthand many of the methods the dealership has used to acquire vehicles. But Mowry, the store’s general manager and senior director of operations, said he’s never used a […]

Avoiding the Auction – But Still Adding Inventory

Preferred Vehicle Acquisition Featuring Quick Offer at Axelrod Buick GMC: “I’m not an auction buyer. I’m not a fan of the auction because it takes me out of the store. I honestly haven’t been to the auction in five years to buy cars.” That’s Jayme Yates from Axelrod Buick GMC. But as the dealership’s Used […]

Making Acquisition Easier

SUCCESS WITH QUICK OFFER AT MORRIE’S MINNETONKA MAZDA: Chris Morris doesn’t have a lot of free time on his hands. He’s the general manager of Morrie’s Minnetonka Mazda, one of 11 Morrie’s locations in the Twin Cities, Minnesota area. And, he’s involved with used-car inventory at multiple stores in the Morrie’s family, so he’s always […]