Car Shopper

The Three Types of Walk-Ins: Infographic

A vehicle purchase is an important and exciting decision for car shoppers. Not every car shopper walks onto the lot with the same mindset. They walk in with different levels of knowledge and research they’ve gathered online or from friends and family. Considering what drives car shoppers to the lot will better help you understand […]

Influencing a Car Shopper’s Journey: Leveraging CPO

Automotive shoppers have always set out to find the best deal when looking for a new or used vehicle. Many of us in the industry have tirelessly researched, studied and surveyed every approach consumers take when purchasing a new vehicle so we can target the right consumer with the right message in the right place. […]