The Power of the Car Shopper: A Conversation with Brooke Skinner Ricketts
Automotive marketing has changed forever. The 4 Ps of marketing – product, price, place, and promotion – have been reinvented thanks to changing consumer behavior. The new 4Ps of Automotive Marketing™ are product, price, place, and person — reflecting the heightened importance of people in creating relationships that lead to sustained growth as opposed to […]
