Brian Pasch

Brian Pasch Speaks!: Four Takeaways from a Cars.com Town Hall

Automotive thought leader and entrepreneur Brian Pasch recently stopped by Cars.com headquarters for a town hall focused on the state of digital marketing in the industry. And Brian had a lot to say, drawing on more than 20 years of experience helping dealerships improve their marketing and operational approaches. He has written five books on […]

Influencer Brian Pasch States the Case for Cars Social

The recently launched Cars Social product has become a more valuable option for dealerships at a time when Facebook is cracking down on how businesses can target Facebook users with advertising. That’s the key take-away from Brian Pasch’s latest video bulletin, which appeared on CBT News on May 23. In the segment, Pasch discussed Facebook’s […]

Connect With Cars.com at NADA 2018

Cars.com is committed to creating connections that fuel growth for our partners – and, we’re ready to do just that at NADA 2018. We’re going to offer new ideas, new products, and conversations with our sales consultants as well as industry thought leaders throughout the show at our booth (4515C). If you haven’t already, book […]

Automotive Thought Leaders Predict: Brian Pasch

Cars.com recently talked with automotive industry leaders to get their thoughts on trends that will affect the industry in 2018. Following are insights from Brian Pasch, founder of PCG Companies. Among other predictions, Brian sees technologies such as artificial intelligence changing the way consumers shop for cars. Thank you for sharing, Brian! How will the […]

High PER Reflects Shopper Engagement and Traffic Quality

The following is a guest blog from Brian Pasch, Founder of PCG Companies, Author, and Keynote Speaker. I wanted to share a quick update on the Photo Engagement Rate (PER) metric that was defined by the PCG Engagement Project. If a consumer visits a dealership website and clicks to view photos of a vehicle on […]

Multi-Touch Attribution Changes Marketing Decisions for Dealers

Following is a guest blog by Brian Pasch, Founder of PCG Companies, Author, and Keynote Speaker. Dealers who have been following the progress of the PCG Engagement Project have new tools to inspect the quality of their website traffic and smarter strategies to capture conversion on their website. Once standardized goals are installed in […]