Automotive Advertising

Where Are All the Automotive Super Bowl Ads?

Over the past few years, it’s become a common practice for brands to release their Super Bowl ads before the big game. But in the run-up to Super Bowl LII, we’re seeing fewer ads from automotive brands, reflecting a broader trend. In 2017, there were 36 Super Bowl ads pre-released across multiple industries, including spots […]

Automotive Super Bowl Ads: The Dream Versus Reality

Automotive manufacturers sell dreams on Super Bowl Sunday. Lexus recently previewed a Super Bowl LII ad, “Black Panther, which equates car ownership with being a super hero. During Super Bowl LI last year, Alfa Romeo compared owning a car to flying a dragon. Kia relied on Melissa McCarthy to inject fun into owning the Kia Nero. Ford’s Go Further […]

Cars.com Grows to Support Dealers, the Heart and Soul of the Auto Industry

Auto dealers are the heart and soul of the U.S. automotive industry, and Cars.com is transforming to help dealers thrive amidst constant change. That point was one of the themes of our second quarter earnings announcement, as articulated by our CEO Alex Vetter in our Q2 earnings conference call: “While many digital technology companies are […]

Is Google finally scrapping last-click?

Last-click attribution might be on its last mile – finally. On May 23, Google announced a new product, Google Attribution, that will help businesses more effectively measure how well their marketing investments across multiple customer touch points contribute to sales. “For the first time, Google Attribution makes it possible for every marketer to measure the […]