Attribution

Multi-Touch Attribution Changes Marketing Decisions for Dealers

Following is a guest blog by Brian Pasch, Founder of PCG Companies, Author, and Keynote Speaker. Dealers who have been following the progress of the PCG Engagement Project have new tools to inspect the quality of their website traffic and smarter strategies to capture conversion on their website. Once standardized goals are installed in […]

How Third-Party Sites Fit Into the Online Advertising Universe

It’s great to see our partner Steve White, CEO of Clarivoy, discussing the importance of multi-touch attribution. There’s a myriad of touch points that consumers encounter along their path to purchase. It’s important to get beyond last click and really consider all touch points along the path of a consumer’s car shopping journey that have […]

Cars.com and Clarivoy Partner to Upgrade Google Analytics and Support Dealer Growth

Attribution is one of the biggest challenges facing marketers today and that is no different for our advertisers — particularly dealers. From one store independents to large, multi-store dealer groups, the challenge of understanding which touchpoints are influencing consumers throughout their car shopping journey is universal. The attribution conversation is one that we continuously have […]

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