2018 Consumer Electronics Show Generates Excitement for the Auto Industry
The Consumer Electronics Show (CES) is also an automotive show. So far, CES 2018 has underscored the rapidly evolving nature of the 4Ps of Automotive Marketing™ (product, price, place, and person) – especially product. Highlights of the first few days include: Augmented reality (AR) Re-imagines the Driving Experience On January 7, software maker NVIDIA unveiled […]