AR

Augmented and Virtual Reality Take Center Stage in the Automotive Industry

The New York International Auto Show underscored how much augmented reality and virtual reality are shaping the conversation about the future of the automotive industry. As reported in CNBC and The New York Times, auto makers and vendors were busy showcasing AR and VR experiences to complement the vehicles. For instance: Toyota used VR headsets […]

2018 Consumer Electronics Show Generates Excitement for the Auto Industry

The Consumer Electronics Show (CES) is also an automotive show. So far, CES 2018 has underscored the rapidly evolving nature of the 4Ps of Automotive Marketing™ (product, price, place, and person) – especially product. Highlights of the first few days include: Augmented reality (AR) Re-imagines the Driving Experience On January 7, software maker NVIDIA unveiled […]

Driving to an Augmented Reality Future

Auto dealers and Facebook have something in common: augmented reality is part of their future. At Facebook’s annual F8 developer conference, Facebook CEO Mark Zuckerberg announced that the world’s largest social network is making a major investment in AR. Facebook will soon roll out the Camera Effects platform, through which Facebook’s 2 billion users can […]